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VICHY HUIDWISTJEDATJES
(April 2010)
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| Client |
VICHY |
| Brand |
Normaderm |
| Employer |
NRG3 |
| My activities |
Strategy, Account- and Projectmanagement |
| Results |
A self-sustaining platform where VICHY generates new content every week - based upon input of consumers.
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Summary
VICHY asked us to develop a campaign that 1. increases awareness about Normaderm, 2. shows VICHY's expertise and 3. grows and enriches the database. We developed the concept "HuidWistJeDatjes"(urban legends about the skin) that covers all these aspects.
About the skin and skincare circulate numerous facts and fables. "Eating chocolate may get you pimples, but if you rub toothpaste on them, they disappear." But what is true? What really works? The VICHY skincare specialist collects all urban legens about skin and explains why they are true or false.
Together with UniversalMedia we chose specific places to interact with the targetgroup: on niche weblogs about beauty & health, on SkyRadio (actionpage), and in pre-rolls (commercial with tag on).
Click here to open the campaign website
- Promotion on SkyRadio website
- Blogpost on Miss Lipgloss
- Blogpost on CosmOpinie
- Blogpost on beautyfreak.nl
- Blogpost on Mixitup.nl
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Need For Speed SHIFT Banner Tour
(December 2009)
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| Client |
Electronic Arts |
| Brand |
Need For Speed SHIFT |
| Employer |
NRG3 |
| My activities |
Strategy, Account- and Projectmanagement |
| Results |
Reach of 7.5+ million impressions over 1+ million unique visitors
Interactionrate between 0,6% and 1,6% per website (very high)
10%+ registration rate
2,5 minutes average interactiontime
Purchase intent of players increased 350% compared to people that didn't play, 29% of the players actually bought the game!
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| Awards |
Gold - Pencil One Club Interactive Awards, NYC (2010)
Nomination - SAN Accent (2009)
Gold & Silver - Summit International Awards (2010)
Gold - Golden Drum (2010)
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| Other results |
Covered in Contagious Magazine (March 2010)
Used as example for contestants by the Tomorrow Awards
Covered by AdRants |
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Summary
Electronic Arts' Need for Speed SHIFT is an adrenaline packed race game that promises players the true driver's experience and encourages them to Think Fast and Drive Faster. In order to engage a wide target audience with the thrill of this game, we created the Need for Speed SHIFT Banner Tour: a series of interactive video banners that allow visitors of five different websites to battle each other in real time 1-on-1 races. To win the tournament, players had to finish all five races on all five websites.
Case Movie
Play the game here!
Campaign Website (with links to all the tracks)
Track 1 - InsideGamer
Track 2 - Gamer
Track 3 - Formule1
Track 4 - Sportweek
Track 5 - Autoweek
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De Sims 3 - Awareness campaign
(August/September 2009)
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| Client |
Electronic Arts |
| Brand |
De Sims 3 |
| Employer |
NRG3 |
| My activities |
Accountmanagement, Concepting |
| Results |
Awareness in targetgroup (mentioned on many Sims Communities)
Free Publicity (Adformatie, Creatie) |
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Summary
The Sims 3 is about a virtual city full of Sims, all with an own unique life. To promote the new game we developed a three-fold campaign. Via a busadvertisement and guerrilla action in Amsterdam the game was transferred into the real life. On top, Sims fans could find hidden goodie bags with the game and collector-items in their own cities, following hints on fora and Twitter.
Links
Twitter
Announcement on The Sims 3 Community
Case on Creatie.nl (Adformatie)
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Coty Playboy Fragrances - Press to Play game (September 2009) |
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| Client |
Coty |
| Brand |
Playboy Fragrances |
| Employer |
NRG3 |
| My activities |
Online media consulting, buying and seeding |
| Results |
- Reach: 84% (800.000 +) of all consumers in the targetgroup
- 80.000+ people played the interactive video
- 25.000+ visits from the viral
- Very low cost per click (exact details confidential)
Campaign included editorials on Hollands most influential weblogs: Flabber.nl, VKMag.nl, Jaggle.nl
Free publicity on a.o. Adformatie, Creatie, Fok! and Marketingfacts -
30.000+ visits from free publicity (till date)
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| Awards |
SpinAward (silver) Best Interactive Video (2009) |
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Summary
We were asked to increase awareness and market share in the Netherlands for Playboy
Fragrances. Therefore, we put the target group in the shoes of a real Playboy and served them a
worthy challenge: pick up the hottest single actress in The Netherlands,
Gigi Ravelli. The creative team did an awesome job and created this online interactive video.
To promote the release of the game, we had Hollands most influential blogs
working together for the first time, creating branded content and placing
our banners.
Links
Playboy Game - Press to play!
Case on Adformatie
Case on Marketingfacts
Case on Creatie
Thread on Fok.nl
Thread on Kontschop.nl
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Students for Children
(Member of the board in a voluntary manner) |
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| Employer |
Students for Children |
| My activities |
Member of the Board, Chairman of the MarCom commission |
| Results |
Initiative to subsidise projects from students
Marketingplan with KPI's
Multiple fundraising activities |
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Summary
Students for Children is a non profit organisation that helps to improve the possibilities to go to school in third world countries. Since January 2009 I help Students for Children on a volunteer base with their marketingcommunication efforts.
Links
Students for Children Website
Students for Children on Hyves
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Fanta Ball Bottle
(March-May 2008)
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| Client |
Coca-Cola |
| Brand |
Fanta |
| Employer |
NRG3 |
| My activities |
Strategy, Concepting, Projectmanagement Hyves campaign |
Objectives
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- Create awareness about the new 0,25cl bottle
- Stay in line with the international "Play On" theme |
| Results |
- High interactionrate (11,2 %) on the banners
- 10.000+ gadgets placed on Hyves
- (Other results can't be disclosed)
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Summary
Primary objective of the Fanta Ball Bottle campaign was to create awareness for the new Fanta packaging: the 0.25 cl 'ball' bottle. We created 3 game banners, based on well known classic games which were ‘Fantanized’ featuring the new bottle as an essential item in the game. Each banner contained the entire messaging, there was no need to click through to the promotional website (other than playing the two other games).
On Hyves we placed an actionpage from which people could embed the three games as a gadget on their profiles, or send their friends a short message to inform them about the games. Want to see how it works?
Check a screencapture movie of the Hyves campaign here!
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Aquarius - Red Blast vs. Blue Ice
(February-March 2008)
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| Client |
Coca-Cola |
| Brand |
Aquarius |
| Employer |
NRG3 |
| My activities |
Concepting |
| Objectives |
- Increase awareness about Aquarius Red and Blue amongst youngsters
- Promote drinking Aquarius on other moments than sporting
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| Results |
- Over 200.000 people played the game
- 38% of all people played the game more than once
- Concept was used for a television commercial and Aquarius Belgium as well
- (Other results can't be disclosed)
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Summary
To promote the new Aquarius flavours Red Blast (peach) and Blue Ice (berry) amongst youngsters, we developed a concept based on the theme streetdance that bridges the gap between sports and lifestyle.
The interactive campaign used a branded streetdance battle game that we placed on two of the most visited gaming websites in The Netherlands: Funnygames.nl and Spele.nl. We advertised on three hotspots for youngsters: MSN, eBuddy and Hyves, where we could target specific demographics.
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Alcatel-Lucent / tbp electronics Belgium NV
(2006-2007)
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| Employer |
Alcatel Bell, Alcatel-Lucent and TBP Electronics Belgium NV |
| Activities |
Analysis of the entire market
Analysis of the company
Strategic marketing advises
Operational marketing rollout
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Summary
Alcatel Geel (location in Belgium) assembles electronic circuit boards for a variety of customers. After a management buy-out, Alcatel Geel changed from a small part the multinational Alcatel-Lucent towards a small, independent and commercial electronics company.
I started a NIMA B internship in 2006. The goal was to write an operational marketingplan. After 3 months, I stayed working for the company as we changed from Alcatel to Alcatel-Lucent, and finally to tbp electronics.
I had the great opportunity to deal with a wide range of challenges that came with these changes.
Links
Website of tbp electronics
Company Movie
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